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This is a practical handbook to the changes taking place in the media and was conceived and written by 33 public relations practitioners using many of the social tools and techniques that it addresses. The book covered the media and public relations industry, planning, social networks, online media...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor Corporativo: Chartered Institute of Public Relations
Otros Autores: Brown, Rob, 1962 December 17-, Waddington, Stephen
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Chichester, West Sussex : Wiley, [2013]
Temas:
Public relations.
Social media.
Relations publiques.
Médias sociaux.
public relations.
social media.
BUSINESS & ECONOMICS > Advertising & Promotion.
Public relations
Social media
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

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