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Digital marketing analytics : making sense of consumer data in a digital world /

Distill 100%-Usable Max-Profit Knowledge from Your Digital Data. Do It Now! Why hasn't all that data delivered a whopping competitive advantage? Because you've barely begun to use it, that's why! Good news: neither have your competitors. It's hard! But digital marketing analytics...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Hemann, Chuck
Otros Autores: Burbary, Ken
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Indianapolis, Ind. : Que, 2013.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
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