Digital marketing analytics : making sense of consumer data in a digital world /

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Distill 100%-Usable Max-Profit Knowledge from Your Digital Data. Do It Now! Why hasn't all that data delivered a whopping competitive advantage? Because you've barely begun to use it, that's why! Good news: neither have your competitors. It's hard! But digital marketing analytics...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Hemann, Chuck
Otros Autores: Burbary, Ken
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Indianapolis, Ind. : Que, 2013.
Temas:
Internet marketing.
Digital media.
Social media.
Marketing > Management.
Marketing sur Internet.
Médias numériques.
Médias sociaux.
Marketing > Gestion.
social media.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Commerce.
Business & Economics.
Marketing & Sales.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Understanding the digital media landscape
  • Understanding digital analytics concepts
  • Picking the tools of the trade
  • Tools : social media listening
  • Tools : search analytics
  • Tools : audience analysis
  • Tools : content analysis
  • Tools : engagement analysis
  • Understanding digital influence
  • Developing your social media listening program
  • How to use listening to inform marketing programs
  • Using online data to anticipate a crisis
  • Improving customer service
  • Launching a new product
  • Formulating your research plan
  • Making reports easy to understand and communicate
  • Search analysis
  • ROI = return on investment
  • Creating the best-practice measurement scorecard
  • Mobile analytics : how mobile is different than other digital channels
  • Social CRM
  • The future of digital data : business intelligence.

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