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Loyalty 3.0 : how big data and gamification are revolutionizing customer and employee engagement /
Includes case studies from innovative companies that are already driving customer engagement; learning and skill development; and employee motivation with Loyalty 3.0 methods; this book reveals how to use behavioral economics; big data; social media; and gamification to inspire loyalty that lasts. -...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York, NY :
McGraw-Hill Education,
©2013.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 008 | 130625s2013 nyua ob 001 0 eng d | ||
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| 020 | |a 0071813381 |q (electronic bk.) | ||
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| 050 | 4 | |a HF5415.32 |b .P34 2013 | |
| 082 | 0 | 4 | |a 658.8/12 |2 23 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Paharia, Rajat, |e author. | |
| 245 | 1 | 0 | |a Loyalty 3.0 : |b how big data and gamification are revolutionizing customer and employee engagement / |c Rajat Paharia. |
| 246 | 3 | 0 | |a How big data and gamification are revolutionizing customer and employee engagement |
| 246 | 1 | |i Sub-title on cover: |a How to revolutionize customer and employee engagement with big data and gamification | |
| 260 | |a New York, NY : |b McGraw-Hill Education, |c ©2013. | ||
| 300 | |a 1 online resource (1 volume) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Part 1: Vision -- May you live in interesting times -- Whoever figures out motivation wins -- The next big thing is big data -- Gamification: the engine of Loyalty 3.0. | |
| 505 | 0 | |a Part 2: Execution -- Case studies in customer engagement -- Case studies in skills and learning -- Case studies in employee engagement. | |
| 505 | 0 | |a Part 3: Direction -- Planning your Loyalty 3.0 program -- Bringing your Loyalty 3.0 program to life -- Forward in all directions! | |
| 505 | 0 | |a Appendix: A Loyalty 3.0 sample scenario: engaging attendees of a tech company's annual conference. | |
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a Includes case studies from innovative companies that are already driving customer engagement; learning and skill development; and employee motivation with Loyalty 3.0 methods; this book reveals how to use behavioral economics; big data; social media; and gamification to inspire loyalty that lasts. -- |c Edited summary from book. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Brand loyalty. | |
| 650 | 0 | |a Customer relations. | |
| 650 | 0 | |a Marketing |x Management. | |
| 650 | 0 | |a Corporate culture. | |
| 650 | 0 | |a Organizational behavior. | |
| 650 | 2 | |a Organizational Culture | |
| 650 | 6 | |a Fidélité à une marque. | |
| 650 | 6 | |a Marketing |x Gestion. | |
| 650 | 6 | |a Culture d'entreprise. | |
| 650 | 6 | |a Comportement organisationnel. | |
| 650 | 7 | |a Brand loyalty. |2 fast |0 (OCoLC)fst00837881 | |
| 650 | 7 | |a Corporate culture. |2 fast |0 (OCoLC)fst00879624 | |
| 650 | 7 | |a Customer relations. |2 fast |0 (OCoLC)fst00885533 | |
| 650 | 7 | |a Marketing |x Management. |2 fast |0 (OCoLC)fst01010209 | |
| 650 | 7 | |a Organizational behavior. |2 fast |0 (OCoLC)fst01047801 | |
| 776 | 0 | 8 | |i Print version: |a Paharia, Rajat. |t Loyalty 3.0. |d New York : McGraw-Hill, [2013] |z 9780071813372 |w (DLC) 2013004837 |w (OCoLC)828056074 |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9780071813372/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 938 | |a Internet Archive |b INAR |n loyalty30howbigd0000paha | ||
| 938 | |a Books 24x7 |b B247 |n bkb00056497 | ||
| 994 | |a 92 |b IZTAP | ||