What to say when things get tough : business communication strategies for winning people over when they're angry, worried and suspicious of everything you say /

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BREAK THROUGH ANYONE'S ANGER AND WIN THEIR TRUST IN CRISES LARGE AND SMALL Leonard S. Greenberger is a partner at one of today's most successful public relations firms. In What to Say When Things Get Tough, this seasoned expert offers verbal and nonverbal skills for handling communication...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Greenberger, Leonard S.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : McGraw-Hill Education, Ã2013.
Temas:
Business communication.
Truthfulness and falsehood.
Communication > Psychological aspects.
Communication dans l'entreprise.
Mensonge.
Communication > Aspect psychologique.
Commerce.
Business & Economics.
Business Communication.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • The science behind the art
  • Laying the foundation
  • The lost art of storytelling
  • Real v. perceived risk, or why we drive
  • The code for trust and credibility
  • Non-verbal messages and their impact on the code
  • The credibility gender gap
  • Mastering the media
  • Avoiding and escaping traps
  • The can response.

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