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What to say when things get tough : business communication strategies for winning people over when they're angry, worried and suspicious of everything you say /

BREAK THROUGH ANYONE'S ANGER AND WIN THEIR TRUST IN CRISES LARGE AND SMALL Leonard S. Greenberger is a partner at one of today's most successful public relations firms. In What to Say When Things Get Tough, this seasoned expert offers verbal and nonverbal skills for handling communication...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Greenberger, Leonard S.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : McGraw-Hill Education, Ã2013.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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245 1 0 |a What to say when things get tough :  |b business communication strategies for winning people over when they're angry, worried and suspicious of everything you say /  |c Leonard S. Greenberger. 
246 3 0 |a Business communication strategies for winning people over when they're angry, worried and suspicious of everything you say 
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504 |a Includes bibliographical references and index. 
505 0 |a The science behind the art -- Laying the foundation -- The lost art of storytelling -- Real v. perceived risk, or why we drive -- The code for trust and credibility -- Non-verbal messages and their impact on the code -- The credibility gender gap -- Mastering the media -- Avoiding and escaping traps -- The can response. 
520 |a BREAK THROUGH ANYONE'S ANGER AND WIN THEIR TRUST IN CRISES LARGE AND SMALL Leonard S. Greenberger is a partner at one of today's most successful public relations firms. In What to Say When Things Get Tough, this seasoned expert offers verbal and nonverbal skills for handling communication crises in any public forum. ""This book is one of the best guidebooks on the practice of public relations that I have seen.""--Jim Owen, Executive Director, Member Relations, Edison Electric Institute ""If you want to learn why PowerPoint is a very poor way to present, why empathy works wonders, how posit. 
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650 0 |a Truthfulness and falsehood. 
650 0 |a Communication  |x Psychological aspects. 
650 6 |a Communication dans l'entreprise. 
650 6 |a Mensonge. 
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650 7 |a Commerce.  |2 hilcc 
650 7 |a Business & Economics.  |2 hilcc 
650 7 |a Business Communication.  |2 hilcc 
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