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Think like a rock star : how to create social media and marketing strategies that turn customers into fans /
Identifying easily replicable marketing strategies of top brands such as Dell; Ford; Patagonia; and Red Bull; as well as top stars like Lady Gaga; Taylor Swift; and Johnny Cash; this book shows you how to connect and engage with customers both online and offline to create a truly fan-centric brand....
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
McGraw-Hill Education,
©2013.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Cover
- Title Page
- Copyright Page
- Contents
- Foreword
- Preface
- Introduction
- Part 1 The Four Reasons Rock Stars Have Fans (And Your Company Has Customers)
- 1 Rock Stars Are Fans Themselves
- 2 Rock Stars Look for Ways to Shift Control to Their Fans
- 3 Rock Stars Find the Bigger Idea Behind the Music They Create
- 4 Rock Stars Embrace and Empower Their Fans
- Part 2 Understanding And Connecting With Your Fans
- 5 Who Your Fans Are and How You Can Connect with Them
- 6 How to Handle Negative Comments and Convert Angry Customers Into Passionate Fans
- Part 3 Building A Fan-Centric Company
- 7 How to Organize Your Employees So They Can Better Connect with Your Customers
- 8 How to Organize and Mobilize Your Customer and Brand Advocates
- 9 How to Empower Your Fans and Employees
- 10 How to Help Your Brand Ambassadors Connect with Your Customers
- 11 What Comes Next
- Appendix
- Acknowledgments
- Index.