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Think like a rock star : how to create social media and marketing strategies that turn customers into fans /
Identifying easily replicable marketing strategies of top brands such as Dell; Ford; Patagonia; and Red Bull; as well as top stars like Lady Gaga; Taylor Swift; and Johnny Cash; this book shows you how to connect and engage with customers both online and offline to create a truly fan-centric brand....
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
McGraw-Hill Education,
©2013.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Collier, Mack. | |
| 245 | 1 | 0 | |a Think like a rock star : |b how to create social media and marketing strategies that turn customers into fans / |c Mack Collier ; foreword by Kathy Sierra. |
| 246 | 3 | 0 | |a How to create social media and marketing strategies that turn customers into fans |
| 260 | |a New York : |b McGraw-Hill Education, |c ©2013. | ||
| 300 | |a 1 online resource : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a text file | ||
| 588 | 0 | |a Print version record. | |
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a Identifying easily replicable marketing strategies of top brands such as Dell; Ford; Patagonia; and Red Bull; as well as top stars like Lady Gaga; Taylor Swift; and Johnny Cash; this book shows you how to connect and engage with customers both online and offline to create a truly fan-centric brand. -- |c Edited summary from book. | ||
| 505 | 0 | |a Cover -- Title Page -- Copyright Page -- Contents -- Foreword -- Preface -- Introduction -- Part 1 The Four Reasons Rock Stars Have Fans (And Your Company Has Customers) -- 1 Rock Stars Are Fans Themselves -- 2 Rock Stars Look for Ways to Shift Control to Their Fans -- 3 Rock Stars Find the Bigger Idea Behind the Music They Create -- 4 Rock Stars Embrace and Empower Their Fans -- Part 2 Understanding And Connecting With Your Fans -- 5 Who Your Fans Are and How You Can Connect with Them -- 6 How to Handle Negative Comments and Convert Angry Customers Into Passionate Fans -- Part 3 Building A Fan-Centric Company -- 7 How to Organize Your Employees So They Can Better Connect with Your Customers -- 8 How to Organize and Mobilize Your Customer and Brand Advocates -- 9 How to Empower Your Fans and Employees -- 10 How to Help Your Brand Ambassadors Connect with Your Customers -- 11 What Comes Next -- Appendix -- Acknowledgments -- Index. | |
| 546 | |a English. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Social media. | |
| 650 | 0 | |a Internet marketing. | |
| 650 | 2 | |a Social Media | |
| 650 | 6 | |a Marketing sur Internet. | |
| 650 | 6 | |a Médias sociaux. | |
| 650 | 7 | |a social media. |2 aat | |
| 650 | 7 | |a Internet marketing |2 fast | |
| 650 | 7 | |a Social media |2 fast | |
| 776 | 0 | 8 | |i Print version: |a Collier, Mack. |t Think like a rock star. |d New York : McGraw-Hill Education, [2013] |z 9780071806091 |w (DLC) 2013002307 |w (OCoLC)806018138 |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9780071806091/?ar |z Texto completo (Requiere registro previo con correo institucional) |
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