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Evil by design : interaction design to lead us into temptation /
How to make customers feel good about doing what you want/ Learn how companies make us feel good about doing what they want. Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we're susceptible to certain persuasive technique...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Indianapolis, IN :
John Wiley & Sons,
2013.
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| Colección: | Ebsco e-books.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |