QR codes kill kittens : how to alienate customers, dishearten employees, and drive your business into the ground /

"Experts are constantly telling us what we need to be doing to improve our businesses. There are hundreds of books in the market filled with advice from these experts, each of which insisting that its ideas are the best, and that we need to be implementing them now. But how can you filter out a...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Stratten, Scott
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, New Jersey : Wiley, [2014]
Colección:Gale Virtual Reference Library.
Temas:
QR codes.
Management.
Marketing.
Information technology > Management.
Marketing
Codes QR.
Gestion.
Technologie de l'information > Gestion.
management.
marketing.
BUSINESS & ECONOMICS > General.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Customer Relations.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Chapter 1. They don't work
  • chapter 2. Nobody likes them
  • chapter 3. They're selfish
  • chapter 4. Your time is better spent elsewhere.

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