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DO IT! Marketing : 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition /
Kick your business into high gear with this fast, fun, pull-no-punches guide.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
AMACOM/American Management Association,
[2013]
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Newman, David, |d 1964- |e author. | |
| 245 | 1 | 0 | |a DO IT! Marketing : |b 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition / |c David Newman. |
| 264 | 1 | |a New York : |b AMACOM/American Management Association, |c [2013] | |
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 504 | |a Includes bibliographical references and index. | ||
| 588 | |a Description based on print version record and CIP data provided by publisher. | ||
| 505 | 0 | |a Cover; Title Page; Copyright; Contents; Prologue: Doing Your Best is not Enough; Part One: Marketing Rocks; Introduction; 1. Stop Throwing Money into a Marketing Black Hole; 2. Determine Who, Then Why-And Your What Comes Last; Part Two: It's About Them, Really; 3. Who Are You?; 4. What Do You Want to Be KNOWN For?; 5. Who Are They?; 6. Show Up With a Bucket; 7. Hula Hoops® And Kool Aid®; 8. Avoid Blah-Blah-Blah Marketing; 9. Stop Selling Sugar; 10. Visibility + Credibility = Buyability; 11. 50 Reasons People Should Buy from You; Part Three: Learn to Speak Prospect. | |
| 505 | 8 | |a 12. Build Your Marketing Language Bank13. Seven Questions to Identify Your Best Buyers; 14. Don't Fall into the Same-O Lame-O Trap; 15. Zero In on Your Pain/Gain Factors; 16. How to Build Your Prospect Phrase Book; 17. The Only Three Problems You Can Solve; 18. You Solve People Problems; 19. You Solve Process Problems; 20. You Solve Profit Problems; 21. Control Is Priceless; 22. Your Buyers Are Lazy, Busy, and Befuddled; 23. Clarity Indicates Expertise; Part Four: Expert Positioning; 24. How to Profit from 3PR; 25. CEO Speaking ls Your Best Weapon; 26. Find Out Which Audiences Pay Off. | |
| 505 | 8 | |a 27. Be Serious28. Chasing Chum Makes You a Chump; Part Five: Dominate Social Media; 29. Create Killer Social Media Scripts; 30. Seven Rules for Your E-Mail Signature File; 31. The (Real) IDIOT's Guide to Social Media Marketing; 32. I: "I, Me, My" Syndrome; 33. D: Dumb It Down; 34. I: Information Without Invitation; 35. O: Overselling; 36. T: Talk Without Action; 37. S: Short-Term Focus; Part Six: The "S" Word; 38. Sell Like a Girl; 39. Your Sales To-Don't List; 40. You Don't Need Sales Training; Part Seven: Get Better Leads; 41. Market to People Who Are Already Listening. | |
| 505 | 8 | |a 42. Why You DON'T Want to Be in the Book43. Old Media Is Dead! Long Live Old Media!; 44. Nobody Is Going to Steal Your Idea; Part Eight: Get Better Prospects; 45. Five Reasons You're Getting Referred to Losers-And How to Fix It; 46. Build Your Referral Blurb; 47. Don't Be a Referral Jackass; 48. Work Your Network; 49. Why Your Inbound Leads Are a 911 Call; 50. Seven Stupid Ways to Blow Up Your Sales Process; 51. Five Signs That Your Prospect Is Giving You Too Much BS; 52. Your Nine-Point Client GPS; 53. How Good of a Client Will You Be?; Part Nine: Eliminate Roadblocks; 54. RBI Meets CSI. | |
| 505 | 8 | |a 55. Become the Missing Piece56. Stop Wasting Your Time Following Up; 57. Nobody Leaves Hungry; Part Ten: Your Business DNA; 58. Branding Is BS; 59. Your Name Supports Everything You Do; 60. BMW at One Dollar Over Invoice!; 61. You're Competing With Idiots-And They're Winning; 62. Diversify While Still Specializing; 63. Focus on Strategy, Not Tactics; 64. Planning Trumps Passion Every Time!; Part Eleven: Personal Success Strategies; 65. Confidence Is Sexy; 66. Charm Is NOT a Four-Letter Word; 67. Lone Wolves Starve to Death; 68. Live Out of Your Calendar Not Your Inbox. | |
| 520 | |a Kick your business into high gear with this fast, fun, pull-no-punches guide. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Small business marketing. | |
| 650 | 0 | |a Marketing |x Management. | |
| 650 | 0 | |a Marketing. | |
| 650 | 6 | |a Marketing |x Gestion. | |
| 650 | 6 | |a Marketing. | |
| 650 | 7 | |a marketing. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Distribution. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x General. |2 bisacsh | |
| 650 | 7 | |a Marketing |2 fast | |
| 650 | 7 | |a Marketing |x Management |2 fast | |
| 650 | 7 | |a Small business marketing |2 fast | |
| 776 | 0 | 8 | |i Print version: |t DO IT! Marketing |d New York : AMACOM, 2013. |z 9780814432860 |w (DLC) 2012048847 |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9780814432860/?ar |z Texto completo (Requiere registro previo con correo institucional) |
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