The passion conversation : understanding, sparking, and sustaining word of mouth marketing /

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No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business. If you think you are in the marketing business, think again. You're in the people business, and The Passion Conversation teaches you how to get people to fall passionately and madly in love...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Phillips, Robbin
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, New Jersey : Wiley, [2013]
Temas:
Word-of-mouth advertising.
Business referrals.
Marketing.
Marketing
Bouche-à-oreille (Publicité)
Méthode de la boule de neige (Marketing)
marketing.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Preface: A Note from the Authors
  • Introduction
  • Chapter One: Understanding Word of Mouth Marketing
  • Chapter Two: Sparking Word of Mouth Marketing
  • Chapter Three: Heroes: A Love Story
  • Chapter Four: The Fitness Rebellion: A Love Story
  • Chapter Five: The Driven Class: A Love Story
  • Chapter Six: Wonderopolis: A Love Story
  • Chapter Seven: Sustaining Word of Mouth Marketing
  • Bibliography
  • Acknowledgments
  • About the Authors
  • Index.

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