Social CRM for dummies /

This guide helps businesses large and small use social media to develop and maintain productive customer relationships.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Lacy, Kyle, Diamond, Stephanie (Autor), Ferrara, Jon (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, N.J. : John Wiley & Sons, ©2013.
Colección:--For dummies.
Temas:
Customer relations > Management.
Internet marketing.
Marketing sur Internet.
BUSINESS & ECONOMICS > Customer Relations.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • pt. I. Welcome to the world of social CRM
  • pt. II. Building your social CRM strategy
  • pt. III. Developing a social and collaborative business
  • pt. IV. Measuring the impact of social CRM
  • pt. V. The part of tens.

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