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Rethinking marketing : sustainable market-ing enterprise in Asia /
This book offers a fresh perspective on understanding how successful business strategies are crafted. It provides insights into the challenges and opportunities present in changing Asian business environments. Concepts are presented through models and frameworks. These are illustrated through case s...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Singapore :
Pearson/Prentice Hall,
Ã2008.
|
| Edición: | 2nd ed. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
| LEADER | 00000cam a2200000Ia 4500 | ||
|---|---|---|---|
| 001 | OR_ocn843955376 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr unu|||||||| | ||
| 008 | 130521s2008 si a ob 000 0 eng d | ||
| 040 | |a UMI |b eng |e pn |c UMI |d OCLCQ |d OCLCF |d OCLCQ |d AU@ |d CZL |d OCLCO |d OCLCQ |d OCLCO | ||
| 020 | |a 9780133410150 | ||
| 020 | |a 0133410153 | ||
| 020 | |z 9789810677947 | ||
| 035 | |a (OCoLC)843955376 | ||
| 037 | |a CL0500000216 |b Safari Books Online | ||
| 043 | |a a------ | ||
| 050 | 4 | |a HF5415 |b .K684 2008 | |
| 082 | 0 | 4 | |a 658.80095 |q OCoLC |2 21/eng/20230216 |
| 049 | |a UAMI | ||
| 245 | 0 | 0 | |a Rethinking marketing : |b sustainable market-ing enterprise in Asia / |c Philip Kotler [and others]. |
| 250 | |a 2nd ed. | ||
| 260 | |a Singapore : |b Pearson/Prentice Hall, |c Ã2008. | ||
| 300 | |a 1 online resource (1 volume) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | 0 | |a Online resource; title from PDF title page (Safari, viewed May 17, 2013). | |
| 504 | |a Includes bibliographical references. | ||
| 520 | |a This book offers a fresh perspective on understanding how successful business strategies are crafted. It provides insights into the challenges and opportunities present in changing Asian business environments. Concepts are presented through models and frameworks. These are illustrated through case studies showcasing a broad spectrum of Asian businesses, ranging from manufacturing to logistics planning to retailing and services. Readers will be able to understand the problems faced by Asian companies, and to apply useful conceptual tools to formulate effective strategies in solving them. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Marketing |z Asia. | |
| 650 | 0 | |a Marketing |z Asia |x Management. | |
| 650 | 6 | |a Marketing |z Asie. | |
| 650 | 6 | |a Marketing |z Asie |x Gestion. | |
| 650 | 7 | |a Marketing |2 fast | |
| 650 | 7 | |a Marketing |x Management |2 fast | |
| 651 | 7 | |a Asia |2 fast | |
| 700 | 1 | |a Kotler, Philip. | |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9780133410150/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 994 | |a 92 |b IZTAP | ||