Marketing and finance : creating shareholder value /

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Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to incre...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: McDonald, Malcolm
Otros Autores: Smith, Brian D. (Brian David), 1961-, Ward, Keith, 1949-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : Wiley, 2013.
Edición:2nd edition
Temas:
Corporations > Valuation.
Corporations > Investor relations.
Stocks > Marketing.
Stocks > Prices.
Economic value added.
Risk assessment.
Risk Assessment
Sociétés > Évaluation.
Actions (Titres de société) > Prix.
Valeur économique ajoutée.
Évaluation du risque.
risk assessment.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Corporations > Investor relations
Corporations > Valuation
Economic value added
Risk assessment
Stocks > Marketing
Stocks > Prices
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Foreword for second edition
  • Foreword from first edition / by Sir Michael Perry, GBE
  • List of figure
  • List of tables
  • What is marketing due diligence?
  • Chapter title to be added when title of book is decided[sh1]
  • A process of marketing due diligence
  • The implications of implementing marketing due diligence
  • The marketing due diligence diagnostic process
  • Assessing market risk
  • Afterword: what to do now
  • References and further reading.

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