Cargando…
Reshaping retail : why technology is transforming the industry and how to win in the new consumer driven world /
"The modern retail system has worked to dazzling effect. From the 19th century, store owners emerged from small beginnings to set in train an industry that has seen some operators become nationally, even globally, dominant. Along the way, they turned retailing into an art, and then a science. N...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Chichester, West Sussex :
John Wiley & Sons,
[2013]
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Cover; Title page; Copyright page; Contents; Foreword; Introduction; Chapter 1: A Brief History of Retailing; The mercantile era; The modern era; The digital era; Chapter 2: Technology: The Crucial Retail Enabler; How retailers add value; Preselection; Demand aggregation; Sales advice; Physical movement of stock; Connecting the chain; Telecommunications; Electronic point-of-sale systems; Electronic data interchange; Knowing what you know; Data storage and retrieval; Digital analysis; A succession of evolutions; Chapter 3: Game-Changing Technologies; Revolution; Computing; Networking; Storage.
- The next era of technology changeMobility; Measurability; Agility; What it means for consumers; Chapter 4: Consumer Empowerment; The consumer decision journey; Customer empowerment tools; Mobile purchase and payment; Connections to social media; Retailers' response to consumers' changing behavior; Transparency; Convenience; Social media; Chapter 5: Toward A New Retailing Paradigm; The changing role of the physical store; Instant gratification; Experience products and brands; Convenience; Entertainment and social interaction; Find a solution; Buy it more cheaply; New contenders; Manufacturers.
- Logistics providersMagazines; Consumers; The power of information productivity; Progressive retailers show the way ahead; Chapter 6: The Future of Retail; Stand-alone archetypes; Lowest cost; Convenience-location; Convenience-preselection; Platform operator; Building on the stand-alone models; Experience; Exclusivity; Ecosystem; Chapter 7: A Call to Action; Leapfrogging; The way forward; Shift the mental model; Set a new aspiration for the business; Adapt the organization; Making it happen; The transformation challenge; Transformation principles; Acknowledgments; About the Authors; Index.