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Reshaping retail : why technology is transforming the industry and how to win in the new consumer driven world /
"The modern retail system has worked to dazzling effect. From the 19th century, store owners emerged from small beginnings to set in train an industry that has seen some operators become nationally, even globally, dominant. Along the way, they turned retailing into an art, and then a science. N...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Chichester, West Sussex :
John Wiley & Sons,
[2013]
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Niemeier, Stefan, |d 1973- | |
| 245 | 1 | 0 | |a Reshaping retail : |b why technology is transforming the industry and how to win in the new consumer driven world / |c Stefan Niemeier, Andrea Zocchi, and Marco Catena. |
| 264 | 1 | |a Chichester, West Sussex : |b John Wiley & Sons, |c [2013] | |
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 500 | |a Includes index. | ||
| 520 | |a "The modern retail system has worked to dazzling effect. From the 19th century, store owners emerged from small beginnings to set in train an industry that has seen some operators become nationally, even globally, dominant. Along the way, they turned retailing into an art, and then a science. Now retailers in emerging markets appear to be repeating the story all over again, except on a scale and at a speed beyond anything we have seen before. Given all of this, it can be hard for those who work in retailing to accept that the industry as we know it is living on borrowed time, on the brink of transformation. There is now an urgency with which conventional store-based retailers must now act and the extent of the challenges this change represents in strategic, organizational, and above all, technological terms. Reshaping Retail sets out the driving causes, current trends and consequences of a transformation in retail triggered by technology. The changes go far beyond making items available for sale on the internet. Starting by briefly setting the historical and business system contexts for retail and describe the role that technology has played in the creation of modern retail it then explains the underlying technological drivers behind the current revolution - radical changes in the capacity of both hardware and software, mobile telecommunications changes and the advances of the Internet. Ultimately, success will hinge on more than competence; it will come down to a way of thinking. Customer-centricity will need to be valued not just by the store owner, as in the past, but also by all employees in the organization. It will need to become embedded in their daily tasks. The same applies to technology, which must be at the center of the organization and recognized as such by everyone. With a combination of extensive desk and field research, interviews with leading retailers and technologists, together with the real world experience of practitioners in this area, Reshaping Retail will inspire and help store retailers to make the necessary transformation now to win in the new consumer driven world. ForewordIntroduction1 A Brief History Of Retailing2 Technology: The Crucial Retail Enabler3 Game-Changing Technologies4 Consumer Empowerment5 Toward A New Retailing Paradigm6 The Future Of Retail7 A Call To Action"-- |c Provided by publisher. | ||
| 520 | |a "The book's purpose is to make sense of how the new technologies impact retail and retailers near- to midterm"-- |c Provided by publisher. | ||
| 588 | 0 | |a Print version record and CIP data provided by publisher. | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Cover; Title page; Copyright page; Contents; Foreword; Introduction; Chapter 1: A Brief History of Retailing; The mercantile era; The modern era; The digital era; Chapter 2: Technology: The Crucial Retail Enabler; How retailers add value; Preselection; Demand aggregation; Sales advice; Physical movement of stock; Connecting the chain; Telecommunications; Electronic point-of-sale systems; Electronic data interchange; Knowing what you know; Data storage and retrieval; Digital analysis; A succession of evolutions; Chapter 3: Game-Changing Technologies; Revolution; Computing; Networking; Storage. | |
| 505 | 8 | |a The next era of technology changeMobility; Measurability; Agility; What it means for consumers; Chapter 4: Consumer Empowerment; The consumer decision journey; Customer empowerment tools; Mobile purchase and payment; Connections to social media; Retailers' response to consumers' changing behavior; Transparency; Convenience; Social media; Chapter 5: Toward A New Retailing Paradigm; The changing role of the physical store; Instant gratification; Experience products and brands; Convenience; Entertainment and social interaction; Find a solution; Buy it more cheaply; New contenders; Manufacturers. | |
| 505 | 8 | |a Logistics providersMagazines; Consumers; The power of information productivity; Progressive retailers show the way ahead; Chapter 6: The Future of Retail; Stand-alone archetypes; Lowest cost; Convenience-location; Convenience-preselection; Platform operator; Building on the stand-alone models; Experience; Exclusivity; Ecosystem; Chapter 7: A Call to Action; Leapfrogging; The way forward; Shift the mental model; Set a new aspiration for the business; Adapt the organization; Making it happen; The transformation challenge; Transformation principles; Acknowledgments; About the Authors; Index. | |
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Retail trade |x Technological innovations. | |
| 650 | 0 | |a Retail trade |x Customer services. | |
| 650 | 0 | |a Electronic commerce. | |
| 650 | 6 | |a Commerce de détail |x Innovations. | |
| 650 | 6 | |a Commerce de détail |x Service à la clientèle. | |
| 650 | 6 | |a Commerce électronique. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Sales & Selling. |2 bisacsh | |
| 650 | 7 | |a Electronic commerce |2 fast | |
| 650 | 7 | |a Retail trade |x Customer services |2 fast | |
| 650 | 7 | |a Retail trade |x Technological innovations |2 fast | |
| 650 | 7 | |a Detaljhandel. |2 sao | |
| 650 | 7 | |a Kundnöjdhet. |2 sao | |
| 650 | 7 | |a Elektronisk handel. |2 sao | |
| 650 | 7 | |a Sales & marketing. |2 thema | |
| 650 | 7 | |a Business and Management. |2 ukslc | |
| 700 | 1 | |a Zocchi, Andrea. | |
| 700 | 1 | |a Catena, Marco, |d 1977- | |
| 776 | 0 | 8 | |i Print version: |a Niemeier, Stefan, 1973- |t Reshaping retail. |d Chichester, West Sussex : John Wiley & Sons, [2013] |z 9781118656662 |w (DLC) 2013017804 |
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