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The power of strategy innovation : a new way of linking creativity and strategic planning to discover great business opportunities /

Strategy Innovation: sound business planning meets your company's bold vision of the future.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Johnston, Robert E.
Otros Autores: Bate, J. Douglas
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : American Management Association, [2013]
Edición:Revised edition.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Cover; Title; Copyright; CONTENTS; FOREWORD; PREFACE; ACKNOWLEDGMENTS; INTRODUCTION; PART ONE: THE WHAT AND WHY OF STRATEGY INNOVATION; CHAPTER 1: STRATEGY MEETS INNOVATION; CHAPTER 2: STRATEGY INNOVATION IS MANAGING THE FUTURE; CHAPTER 3: STRATEGY INNOVATION IS NOT STRATEGIC PLANNING; CHAPTER 4: THE DISCOVERY PROCESS; PART TWO: A GUIDE FOR IMPLEMENTATION; CHAPTER 5: THE DISCOVERY PROCESS: THE MOEN STORY; CHAPTER 6: THE DISCOVERY PROCESS: STAGING PHASE; CHAPTER 7: THE DISCOVERY PROCESS: ALIGNING PHASE; CHAPTER 8: THE DISCOVERY PROCESS: EXPLORING PHASE.
  • CHAPTER 9: THE DISCOVERY PROCESS: CREATING PHASECHAPTER 10: THE DISCOVERY PROCESS: MAPPING PHASE; PART THREE: ADVANCED STRATEGY INNOVATION; CHAPTER 11: MAXIMIZING THE DISCOVERY PROCESS; CHAPTER 12: FORMALIZING A STRATEGY INNOVATION SYSTEM; EPILOGUE; GLOSSARY; RECOMMENDED READINGS; INDEX.