Compete smarter, not harder : a process for developing the right priorities through strategic thinking /

How to compete in the right space for greater profitability and growth. The Internet, mobile technology, the ubiquity of information and the availability of big data have dramatically increased the speed and impact of success and failure. Companies today know that they must be competitive, but preci...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Putsis, William, 1959-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : Wiley, 2013.
Temas:
Strategic planning.
Target marketing.
Marketing > Management.
Planification stratégique.
Cibles (Marketing)
Marketing > Gestion.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Marketing > Management
Strategic planning
Target marketing
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Introduction
  • The importance of fundamentals
  • Finding the right market opportunities
  • Managing the risk of growth.

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