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|a Jolles, Robert L.,
|d 1957-
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|a How to change minds :
|b the art of influence without manipulation /
|c Rob Jolles.
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|a 1st ed.
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|a San Francisco :
|b Berrett-Kohler Publishers,
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|a Persuade, don't push! Surely you know plenty of people who need to make a change, but despite your most well-intentioned efforts, they resist because people fundamentally fear change. As a salesman, father, friend, and consultant, Rob Jolles knows this scenario all too well. Drawing on his highly successful sales background and decades of research, he lays out a simple, repeatable, predictable, and ethical process that will enable you to lead others to discover for themselves what and why they need to change. Whether you hope to make a sale or improve a relationship, Jolles's wise advice -- illustrated through a bevy of sometimes funny, sometimes moving, always illuminating stories -- will help you ensure that changing someone's mind is never an act of coercion but rather one of caring and compassion.
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|a Changing minds, changing lives -- Inside the minds of those you are changing -- Establishing trust -- The blueprint for changing minds -- Committing to change -- Initiating change -- "I object!" -- How to change your mind.
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|a O'Reilly
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|a Selling
|x Psychological aspects.
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|a Change (Psychology)
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|a Decision making
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|i Print version:
|a Jolles, Robert L., 1957-
|t How to change minds.
|b 1st ed.
|d San Francisco : Berrett-Kohler Publishers, [2013]
|z 9781609948290
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