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The smarter startup : a better approach to online business for entrepreneurs /

Why do some startups succeed while other do not? In a maturing online market, the cost of product development has fallen as quickly as competition has risen, and building a viable product is no longer enough. In this new reality, entrepreneurs must take a smarter, more strategic approach. In this b...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Cabage, Neal
Otros Autores: Zhang, Sonya
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [San Francisco?] : New Riders, 2013.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Why become an entrepreneur?
  • What's the big idea?
  • Do your research
  • Timing is everything
  • Competition and positioning
  • Business models
  • Setting up your business
  • Developing your product
  • Going to market
  • Optimization.