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How to get people to do stuff : master the art and science of persuasion and motivation /
We all want people to do stuff. Whether you want your customers to buy from you, vendors to give you a good deal, your employees to take more initiative, or your spouse to make dinner—a large amount of everyday is about getting the people around you to do stuff. Instead of using your usual tactics t...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[San Francisco, CA?] :
New Riders,
©2013.
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| Colección: | Voices that matter.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- The seven drives
- The need to belong
- Habits
- The power of stories
- Carrots and sticks
- Instincts
- The desire for mastery
- Tricks of the mind
- Case studies : using drivers and strategies in the real world
- The strategy list.