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Facebook marketing all-in-one for dummies /
Great new edition covers what you need to know for successful Facebook marketingFacebook keeps evolving, and so does the social mediasphere. Even if you have a Facebook marketing strategy, have you taken into consideration Pinterest' Spotify' Foursquare' Facebook Marketing All-in-One...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. :
J. Wiley & Sons,
©2013.
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| Edición: | 2nd ed. |
| Colección: | --For dummies.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Facebook Marketing All-In-One For Dummies 2nd Edition; About the Authors; Dedication; Authors' Acknowledgments; Table of Contents; Introduction; About This Book; Foolish Assumptions; Conventions Used in This Book; What You Don't Have to Read; How This Book Is Organized; Icons Used in This Book; Where to Go from Here; Book I: Joining the Facebook Marketing Revolution; Chapter 1: Exploring Facebook Marketing; Seeing the Business Potential of Facebook; Using Facebook with the Global Market; Understanding Facebook Marketing Basics; Chapter 2: Creating Your Facebook Marketing Plan.
- Defining Your Ideal Audience on FacebookFinding Your Ideal Audience inside Facebook; Identifying the Core Goals of Your Facebook Marketing Plan; Rules for Successful Facebook Pages; Setting Up the Resources and Manpower for Your Facebook Marketing Plan; Defining Your Admin Team; Measuring Your Return on Investment; Book II: Claiming Your Presence on Facebook; Chapter 1: Understanding Facebook Pages and Personal Accounts; Reviewing Facebook Pages and Account Types; Navigating Your Personal Profile Timeline and the Subscribe Button; Talking about the Ticker; Creating a Business Page.
- Making a Places PageCreating a Group Page; Setting Up an Interest Page; Creating a Limited Business Account; Chapter 2: Creating Your Business Page; Considering a Few Things Before You Start; Setting Up Your New Business Page; Completing, Publishing, and Promoting Your Page; Managing Missteps; Chapter 3: Administering Your Facebook Business Page; Viewing Facebook as Your Page; Understanding How Other People See Your Page; Editing Your Page; Chapter 4: Arranging What Your Visitors See; Finding Your Page; Understanding How Apps Act as Navigation Links; Adding Facebook Apps to Your Page.
- Changing the Order of Apps on Your PageUsing the Hover Card as an Ad; Chapter 5: Using Your Personal Profile to Support Your Business; Determining Whether the Subscribe Button Is for You; Turning On Your Subscribe Button; Editing the Subscribe Settings; Seeing How to Post Publicly; Marketing Basics with a Personal Profile; Understanding Friend Subscribers and Public Subscribers; Adding Public Life Events to Your Personal Profile; Adjusting Your Timeline for Public Viewing; Uploading a Cover Photo that Supports Your Business; Book III: Adding the Basics to Your Facebook Page.
- Chapter 1: Posting to Your PagePosting Updates to Your Timeline via the Publisher; Including Attachments; Using Facebook Offers; Targeting Your Updates by Location and Language; Chapter 2: Facebook Apps 101; Defining Apps and Understanding Facebook Installed Apps; Adding an App to Your Page; Rearranging the Positions of Your Apps; Deleting an App from Your Page; Customizing the App Title and App Photo; Finding Apps in Your Page Dashboard; Chapter 3: Importing Your Blog Posts into Your Facebook Page; Getting the Address of Your RSS Feed; Introducing the Facebook Blog-Import Applications.