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Facebook marketing all-in-one for dummies /
Great new edition covers what you need to know for successful Facebook marketingFacebook keeps evolving, and so does the social mediasphere. Even if you have a Facebook marketing strategy, have you taken into consideration Pinterest' Spotify' Foursquare' Facebook Marketing All-in-One...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. :
J. Wiley & Sons,
©2013.
|
| Edición: | 2nd ed. |
| Colección: | --For dummies.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Porterfield, Amy. | |
| 245 | 1 | 0 | |a Facebook marketing all-in-one for dummies / |c by Amy Porterfield, Phyllis Khare, and Andrea Vahl. |
| 250 | |a 2nd ed. | ||
| 260 | |a Hoboken, N.J. : |b J. Wiley & Sons, |c ©2013. | ||
| 300 | |a 1 online resource (1 volume) : |b illustrations. | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 490 | 1 | |a --For dummies. | |
| 588 | 0 | |a Print version record. | |
| 520 | |a Great new edition covers what you need to know for successful Facebook marketingFacebook keeps evolving, and so does the social mediasphere. Even if you have a Facebook marketing strategy, have you taken into consideration Pinterest' Spotify' Foursquare' Facebook Marketing All-in-One For Dummies, 2nd Edition does. This detailed resource not only reveals how to create successful Facebook marketing strategies, it also shows you how to incorporate and use the entire social network to its full potential. Covers the tools, techniques, and apps you need to know to create successful Facebook marketing campaignsNine minibooks cover the essentials: Joining the Facebook Marketing Revolution; Claiming Your Presence On Facebook; Adding the Basics; Building, Engaging, Retaining, and Selling; Understanding Facebook Applications; Making Facebook Come Alive; Advanced Facebook Marketing Tactics; Facebook Advertising; Measuring, Monitoring, and AnalyzingExplores the new Timeline design for Pages, changes to Facebook Insights, new apps to incorporate into your strategy, and moreFacebook Marketing All-in-One For Dummies, 2nd Edition is the perfect resource for any marketer who wants to build or refine a social media marketing presence that includes Facebook. | ||
| 505 | 0 | |a Facebook Marketing All-In-One For Dummies 2nd Edition; About the Authors; Dedication; Authors' Acknowledgments; Table of Contents; Introduction; About This Book; Foolish Assumptions; Conventions Used in This Book; What You Don't Have to Read; How This Book Is Organized; Icons Used in This Book; Where to Go from Here; Book I: Joining the Facebook Marketing Revolution; Chapter 1: Exploring Facebook Marketing; Seeing the Business Potential of Facebook; Using Facebook with the Global Market; Understanding Facebook Marketing Basics; Chapter 2: Creating Your Facebook Marketing Plan. | |
| 505 | 8 | |a Defining Your Ideal Audience on FacebookFinding Your Ideal Audience inside Facebook; Identifying the Core Goals of Your Facebook Marketing Plan; Rules for Successful Facebook Pages; Setting Up the Resources and Manpower for Your Facebook Marketing Plan; Defining Your Admin Team; Measuring Your Return on Investment; Book II: Claiming Your Presence on Facebook; Chapter 1: Understanding Facebook Pages and Personal Accounts; Reviewing Facebook Pages and Account Types; Navigating Your Personal Profile Timeline and the Subscribe Button; Talking about the Ticker; Creating a Business Page. | |
| 505 | 8 | |a Making a Places PageCreating a Group Page; Setting Up an Interest Page; Creating a Limited Business Account; Chapter 2: Creating Your Business Page; Considering a Few Things Before You Start; Setting Up Your New Business Page; Completing, Publishing, and Promoting Your Page; Managing Missteps; Chapter 3: Administering Your Facebook Business Page; Viewing Facebook as Your Page; Understanding How Other People See Your Page; Editing Your Page; Chapter 4: Arranging What Your Visitors See; Finding Your Page; Understanding How Apps Act as Navigation Links; Adding Facebook Apps to Your Page. | |
| 505 | 8 | |a Changing the Order of Apps on Your PageUsing the Hover Card as an Ad; Chapter 5: Using Your Personal Profile to Support Your Business; Determining Whether the Subscribe Button Is for You; Turning On Your Subscribe Button; Editing the Subscribe Settings; Seeing How to Post Publicly; Marketing Basics with a Personal Profile; Understanding Friend Subscribers and Public Subscribers; Adding Public Life Events to Your Personal Profile; Adjusting Your Timeline for Public Viewing; Uploading a Cover Photo that Supports Your Business; Book III: Adding the Basics to Your Facebook Page. | |
| 505 | 8 | |a Chapter 1: Posting to Your PagePosting Updates to Your Timeline via the Publisher; Including Attachments; Using Facebook Offers; Targeting Your Updates by Location and Language; Chapter 2: Facebook Apps 101; Defining Apps and Understanding Facebook Installed Apps; Adding an App to Your Page; Rearranging the Positions of Your Apps; Deleting an App from Your Page; Customizing the App Title and App Photo; Finding Apps in Your Page Dashboard; Chapter 3: Importing Your Blog Posts into Your Facebook Page; Getting the Address of Your RSS Feed; Introducing the Facebook Blog-Import Applications. | |
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 630 | 0 | 0 | |a Facebook (Electronic resource) |
| 630 | 0 | 7 | |a Facebook (Electronic resource) |2 blmlsh |
| 630 | 0 | 7 | |a Facebook (Electronic resource) |2 fast |0 (OCoLC)fst01781798 |
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Online social networks. | |
| 650 | 6 | |a Marketing sur Internet. | |
| 650 | 6 | |a Réseaux sociaux (Internet) | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x E-Commerce |x Internet Marketing. |2 bisacsh | |
| 650 | 7 | |a Internet marketing. |2 fast |0 (OCoLC)fst00977272 | |
| 650 | 7 | |a Online social networks. |2 fast |0 (OCoLC)fst01741311 | |
| 700 | 1 | |a Khare, Phyllis. | |
| 700 | 1 | |a Vahl, Andrea. | |
| 776 | 0 | 8 | |i Print version: |a Porterfield, Amy. |t Facebook marketing all-in-one for dummies. |b 2nd ed. |d Hoboken, N.J. : Wiley ; Chichester : John Wiley [distributor], ©2013 |z 9781118466780 |w (DLC) 2012952205 |w (OCoLC)812072296 |
| 830 | 0 | |a --For dummies. | |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9781118466803/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 938 | |a Askews and Holts Library Services |b ASKH |n AH24670014 | ||
| 938 | |a Recorded Books, LLC |b RECE |n rbeEB00057810 | ||
| 994 | |a 92 |b IZTAP | ||