Hidden in plain sight : how to create extraordinary products for tomorrow's customers /

A global-innovation expert offers a new perspective on how consumers think and how to develop products and services that affect their everyday lives. Who are your next customers'not just the ones you are serving today but the ones you'll need three, five, or ten years from now' How do...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Chipchase, Jan
Otros Autores: Steinhardt, Simon
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York, NY : HarperBusiness, [2013]
Edición:1st ed.
Temas:
Marketing research.
New products.
Consumer behavior.
Marketing > Recherche.
Consommateurs > Comportement.
BUSINESS & ECONOMICS > General.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Crossing state (of mind) lines
  • The social lives of everyday objects
  • Riding the waves of the past, present, and future
  • You are what you carry
  • Calibrating your cultural compass
  • A matter of trust
  • Finding the essence
  • The great tradeoff
  • Conclusion.

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