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Detalles Bibliográficos
Clasificación:	Libro Electrónico
Autor principal:	Clawson, Trevor
Otros Autores:	Knill, Bärbel
Formato:	Electrónico eBook
Idioma:	Alemán Inglés
Publicado:	Weinheim : Wiley-VCH, 2011.
Edición:	1. Aufl.
Temas:	Branding (Marketing) Stratégie de marque. branding. Branding
Acceso en línea:	Texto completo (Requiere registro previo con correo institucional)

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