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Drucker on marketing : lessons from the world's most influential business thinker /
Providing unique insight into the mind of one of the 20th century's greatest thinkers; this book presents Drucker's most salient ideas on marketing in a framework that not only outlines his marketing philosophy; but provides practical advice on how to achieve marketing goals in today'...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
McGraw-Hill,
©2013.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Ascendancy of marketing
- Innovation and entrepreneurship
- Drucker's marketing strategy
- New product and service introduction
- Drucker's unique marketing insights.