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Drucker on marketing : lessons from the world's most influential business thinker /
Providing unique insight into the mind of one of the 20th century's greatest thinkers; this book presents Drucker's most salient ideas on marketing in a framework that not only outlines his marketing philosophy; but provides practical advice on how to achieve marketing goals in today'...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
McGraw-Hill,
©2013.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Cohen, William A., |d 1937- | |
| 245 | 1 | 0 | |a Drucker on marketing : |b lessons from the world's most influential business thinker / |c William A. Cohen. |
| 260 | |a New York : |b McGraw-Hill, |c ©2013. | ||
| 300 | |a 1 online resource (1 volume) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | 0 | |a Print version. | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Ascendancy of marketing -- Innovation and entrepreneurship -- Drucker's marketing strategy -- New product and service introduction -- Drucker's unique marketing insights. | |
| 520 | |a Providing unique insight into the mind of one of the 20th century's greatest thinkers; this book presents Drucker's most salient ideas on marketing in a framework that not only outlines his marketing philosophy; but provides practical advice on how to achieve marketing goals in today's business setting. -- |c Edited summary from book. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 600 | 1 | 0 | |a Drucker, Peter F. |q (Peter Ferdinand), |d 1909-2005. |
| 600 | 1 | 7 | |a Drucker, Peter F. |2 cct |
| 600 | 1 | 7 | |a Drucker, Peter F. |q (Peter Ferdinand), |d 1909-2005 |2 fast |
| 600 | 1 | 7 | |a Drucker, Peter F. |d 1909-2005 |2 gnd |
| 650 | 0 | |a Marketing. | |
| 650 | 2 | |a Marketing | |
| 650 | 6 | |a Marketing. | |
| 650 | 7 | |a marketing. |2 aat | |
| 650 | 7 | |a Marketing. |2 cct | |
| 650 | 7 | |a Marketing |2 fast | |
| 650 | 7 | |a Marketing |2 gnd | |
| 650 | 7 | |a Commerce. |2 hilcc | |
| 650 | 7 | |a Business & Economics. |2 hilcc | |
| 650 | 7 | |a Marketing & Sales. |2 hilcc | |
| 776 | 0 | 8 | |i Print version: |a Cohen, William A., 1937- |t Drucker on marketing. |d New York : McGraw-Hill, ©2013 |z 9780071778626 |w (DLC) 2012016985 |w (OCoLC)791684569 |
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