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Laddering : unlocking the potential of consumer behavior /

Marketing and product development best practices for a fragmented economy The rules for marketing and product development have changed forever. You no longer control where and how consumers receive marketing messages. The consumer is in charge, with ever-growing choices and a shrinking decision wind...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Holtzclaw, Eric V., 1973-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, New Jersey : John Wiley & Sons, Inc., [2013]
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • History
  • The need for laddering : BellSouth case study: but would you?
  • Laddering defined : cruise line case study
  • The steps to laddering : the social TV case study.