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The fusion marketing bible : fuse traditional media, social media, and digital media to maximize marketing /
Annotation
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
McGraw-Hill,
©2013.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Safko, Lon. | |
| 245 | 1 | 4 | |a The fusion marketing bible : |b fuse traditional media, social media, and digital media to maximize marketing / |c Lon Safko. |
| 246 | 3 | 0 | |a Fuse traditional media, social media, and digital media to maximize marketing |
| 260 | |a New York : |b McGraw-Hill, |c ©2013. | ||
| 300 | |a 1 online resource (1 volume) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | 0 | |a Print version record. | |
| 500 | |a Includes index. | ||
| 520 | 8 | |a Annotation |b Turbocharge your marketing efforts with the powerful FUSE! strategyThe Fusion Media Marketing Bibleexplains how to pinpoint the most effective elements of your traditional marketing efforts and combine them with social media and digital marketing to reach more customers than ever, while spending less money. Packed with case studies from LinkedIn, New Zealand World Cup Rugby, Sheetz Convenience Store Restaurants, and other companies that have made fusion marketing work for them, it provides everything you need to drive dramatic increases in traffic and revenues. Praise for theThe Fusion Marketing BibleAs many marketers get attached to social media tools, they have forgotten that all marketing is about having conversations and providing real benefits to customers. Lons techniques will teach you how to fuse traditional media, social media, and digital media to create authentic conversations that build trust, loyalty, and, yes, revenue. Carmine Gallo, author of the bestselling booksThe Apple Experience, The Presentation Secrets of Steve Jobs, andThe Innovation Secrets of Steve JobsPerfect for entrepreneurs looking to better understand the relationship between traditional media and marketing and social media. A very likeable book indeed!Dave Kerpen, New York Timesbestselling author ofLikeable Social MediaandLikeable BusinessLon shows us how to make traditional, digital, and social marketing work in concert. He gets us thinking about marketing in 3D. Erik Qualman, bestselling author ofSocialnomicsandDigital LeaderIncludes 21 videos accessible through QR codes. | |
| 546 | |a English. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Marketing |x Technological innovations. | |
| 650 | 6 | |a Marketing. | |
| 650 | 6 | |a Marketing |x Innovations. | |
| 650 | 7 | |a marketing. |2 aat | |
| 650 | 7 | |a Marketing |x Technological innovations |2 fast |0 (OCoLC)fst01010260 | |
| 650 | 7 | |a Marketing. |2 fast |0 (OCoLC)fst01010167 | |
| 650 | 7 | |a Commerce. |2 hilcc | |
| 650 | 7 | |a Business & Economics. |2 hilcc | |
| 650 | 7 | |a Marketing & Sales. |2 hilcc | |
| 776 | 0 | 8 | |i Print version: |a Safko, Lon. |t Fusion marketing bible. |d New York : McGraw-Hill, ©2013 |z 9780071801133 |w (OCoLC)793223416 |
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