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Emerging markets rule : growth strategies of the new global giants /

Offering a road map for business success in the increasingly competitive; chaotic global markets; this book explains what is happening; why it is happening--and how you can prevent it from happening to you. --

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Guillén, Mauro F.
Otros Autores: García-Canal, Esteban
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : McGraw-Hill, ©2013.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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100 1 |a Guillén, Mauro F. 
245 1 0 |a Emerging markets rule :  |b growth strategies of the new global giants /  |c Mauro F. Guillén and Esteban García-Canal. 
246 3 0 |a Growth strategies of the new global giants 
260 |a New York :  |b McGraw-Hill,  |c ©2013. 
300 |a 1 online resource (1 volume) :  |b illustrations 
336 |a text  |b txt  |2 rdacontent 
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588 0 |a Print version record. 
504 |a Includes bibliographical references and index. 
505 0 |a Introduction : a permanent revolution -- Execute, strategize, then execute again -- Cater to the niches -- Scale to win -- Embrace chaos -- Acquire smart -- Expand with abandon -- No sacred cows! -- Take action! 
520 |a Offering a road map for business success in the increasingly competitive; chaotic global markets; this book explains what is happening; why it is happening--and how you can prevent it from happening to you. --  |c Edited summary from book. 
546 |a English. 
590 |a O'Reilly  |b O'Reilly Online Learning: Academic/Public Library Edition 
651 0 |a Developing countries  |x Economic conditions. 
650 0 |a Lean manufacturing. 
650 0 |a Strategic planning. 
650 6 |a Production allégée. 
650 6 |a Planification stratégique. 
650 7 |a Economic history  |2 fast 
650 7 |a Lean manufacturing  |2 fast 
650 7 |a Strategic planning  |2 fast 
651 7 |a Developing countries  |2 fast 
650 7 |a Business & Economics.  |2 hilcc 
650 7 |a Economic History.  |2 hilcc 
700 1 |a García-Canal, Esteban. 
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