Stand out social marketing : 6 keys to rise above the noise, differentiate your brand, and build an outstanding online presence /

Presenting case studies along with interviews of social media thought leaders showcasing how the most powerful brands have succeeded; this book will help you raise your brand above the existing noise on the social web. --

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Lewis, Mike, 1975-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : McGraw-Hill, ©2013.
Temas:
Marketing > Social aspects.
Internet marketing > Social aspects.
Social media > Marketing.
Customer relations.
Marketing > Aspect social.
Marketing sur Internet > Aspect social.
Customer relations
Marketing > Social aspects
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Intro
  • Contents
  • Foreword
  • Acknowledgments
  • Introduction
  • Part 1: Understanding Stand Out
  • Chapter 1 Stand Out
  • Part 2: Stand Out in Practice
  • Chapter 2 Stand Out by Paying Attention
  • Chapter 3 Stand Out by Paying Attention to Behaviors
  • Chapter 4 Stand Out Interactions
  • Chapter 5 The Science of Stand Out Interactions
  • Chapter 6 Stand Out Approaches to Stimulating Interaction
  • Chapter 7 Stand Out Content
  • Chapter 8 Stand Out Presence
  • Chapter 9 Stand Out Management
  • Chapter 10 Stand Out by Measuring for ROI
  • Part 3: Summarizing Stand Out
  • Chapter 11 Performing a Stand Out Social Marketing Audit
  • Chapter 12 Out Standing!
  • Afterword: In It for the Long Haul! by Erik Qualman
  • Notes
  • Index.

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