Stand out social marketing : 6 keys to rise above the noise, differentiate your brand, and build an outstanding online presence /

Presenting case studies along with interviews of social media thought leaders showcasing how the most powerful brands have succeeded; this book will help you raise your brand above the existing noise on the social web. --

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Lewis, Mike, 1975-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : McGraw-Hill, ©2013.
Temas:
Marketing > Social aspects.
Internet marketing > Social aspects.
Social media > Marketing.
Customer relations.
Marketing > Aspect social.
Marketing sur Internet > Aspect social.
Customer relations
Marketing > Social aspects
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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049 |a UAMI 
100 1 |a Lewis, Mike,  |d 1975- 
245 1 0 |a Stand out social marketing :  |b 6 keys to rise above the noise, differentiate your brand, and build an outstanding online presence /  |c Mike Lewis. 
246 3 0 |a Social marketing 
260 |a New York :  |b McGraw-Hill,  |c ©2013. 
300 |a 1 online resource (1 volume) :  |b illustrations 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
588 0 |a Print version record. 
504 |a Includes bibliographical references and index. 
520 |a Presenting case studies along with interviews of social media thought leaders showcasing how the most powerful brands have succeeded; this book will help you raise your brand above the existing noise on the social web. --  |c Edited summary from book. 
505 0 |a Intro -- Contents -- Foreword -- Acknowledgments -- Introduction -- Part 1: Understanding Stand Out -- Chapter 1 Stand Out -- Part 2: Stand Out in Practice -- Chapter 2 Stand Out by Paying Attention -- Chapter 3 Stand Out by Paying Attention to Behaviors -- Chapter 4 Stand Out Interactions -- Chapter 5 The Science of Stand Out Interactions -- Chapter 6 Stand Out Approaches to Stimulating Interaction -- Chapter 7 Stand Out Content -- Chapter 8 Stand Out Presence -- Chapter 9 Stand Out Management -- Chapter 10 Stand Out by Measuring for ROI -- Part 3: Summarizing Stand Out -- Chapter 11 Performing a Stand Out Social Marketing Audit -- Chapter 12 Out Standing! -- Afterword: In It for the Long Haul! by Erik Qualman -- Notes -- Index. 
590 |a O'Reilly  |b O'Reilly Online Learning: Academic/Public Library Edition 
650 0 |a Marketing  |x Social aspects. 
650 0 |a Internet marketing  |x Social aspects. 
650 0 |a Social media  |x Marketing. 
650 0 |a Customer relations. 
650 6 |a Marketing  |x Aspect social. 
650 6 |a Marketing sur Internet  |x Aspect social. 
650 7 |a Customer relations  |2 fast 
650 7 |a Marketing  |x Social aspects  |2 fast 
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