Stand out social marketing : 6 keys to rise above the noise, differentiate your brand, and build an outstanding online presence /

Presenting case studies along with interviews of social media thought leaders showcasing how the most powerful brands have succeeded; this book will help you raise your brand above the existing noise on the social web. --

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Lewis, Mike, 1975-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : McGraw-Hill, ©2013.
Temas:
Marketing > Social aspects.
Internet marketing > Social aspects.
Social media > Marketing.
Customer relations.
Marketing > Aspect social.
Marketing sur Internet > Aspect social.
Customer relations
Marketing > Social aspects
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:Presenting case studies along with interviews of social media thought leaders showcasing how the most powerful brands have succeeded; this book will help you raise your brand above the existing noise on the social web. --
Descripción Física:1 online resource (1 volume) : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:9780071794978
0071794972

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