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Reputation, stock price, and you : why the market rewards some companies and punishes others /

?All of our working lives we have heard the mantra, 'a reputation lost is never regained.' Still, the firms we work for, admire and invest in seem to take costly reputation hits all too often. Everyone interested in managing, regulating or investing in public firms will find Nir Kossovsky&...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Kossovsky, Nir
Otros Autores: Greenberg, Michael D., Brandegee, Robert C.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [Place of publication not identified] : New York : Apress ; Distributed to the Book trade worldwide by Springer-Verlag, ©2012.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:?All of our working lives we have heard the mantra, 'a reputation lost is never regained.' Still, the firms we work for, admire and invest in seem to take costly reputation hits all too often. Everyone interested in managing, regulating or investing in public firms will find Nir Kossovsky's book a wonderful read through reputations won, lost and regained over the last 20 years. This is the first book which goes beyond platitudes to explain how to spot value-destroying reputation risk and how to manage it or live with its consequences. Couldn't be more timely.? --Tom Skwarek, Managing Director.
Descripción Física:1 online resource (1 volume) : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:9781430248910
1430248912