Lean analytics : use data to build a better startup faster /

"Whether you're a startup founder trying to disrupt an industry or an intrapreneur trying to provoke change from within, your biggest challenge is creating a product people actually want. Lean analytics steers you in the right direction. This book shows you how to validate your initial ide...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Croll, Alistair
Otros Autores: Yoskovitz, Benjamin
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Sebastopol, CA : O'Reilly Media, 2013.
Edición:1st ed.
Colección:Lean series.
Temas:
New business enterprises.
Entrepreneurship.
Success in business.
Marketing research.
Consumers > Research.
Entrepreneurship
Nouvelles entreprises.
Entrepreneuriat.
Succès dans les affaires.
Marketing > Recherche.
Consommateurs > Recherche.
entrepreneurs.
BUSINESS & ECONOMICS > Marketing > Research.
Marktforschung
Unternehmensgründung
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • pt. 1. Stop lying to yourself
  • pt. 2. Finding the right metric for right now
  • pt. 3. Lines in the sand
  • pt. 4. Putting lean analytics to work.

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