Lean analytics : use data to build a better startup faster /

"Whether you're a startup founder trying to disrupt an industry or an intrapreneur trying to provoke change from within, your biggest challenge is creating a product people actually want. Lean analytics steers you in the right direction. This book shows you how to validate your initial ide...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Croll, Alistair
Otros Autores: Yoskovitz, Benjamin
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Sebastopol, CA : O'Reilly Media, 2013.
Edición:1st ed.
Colección:Lean series.
Temas:
New business enterprises.
Entrepreneurship.
Success in business.
Marketing research.
Consumers > Research.
Entrepreneurship
Nouvelles entreprises.
Entrepreneuriat.
Succès dans les affaires.
Marketing > Recherche.
Consommateurs > Recherche.
entrepreneurs.
BUSINESS & ECONOMICS > Marketing > Research.
Marktforschung
Unternehmensgründung
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:"Whether you're a startup founder trying to disrupt an industry or an intrapreneur trying to provoke change from within, your biggest challenge is creating a product people actually want. Lean analytics steers you in the right direction. This book shows you how to validate your initial idea, find the right customers, decide what to build, how to monetize your business, and how to spread the word."--Publisher description
Descripción Física:1 online resource (xxiv, 409 pages) : illustrations
Bibliografía:Includes bibliographical references (page 393) and index.
ISBN:9781449335724
1449335721
9781449335717
1449335713

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