Cargando…

The science of serendipity : how to unlock the promise of innovation in large organisations /

"Innovation. The word might make you think of Silicon Valley. But innovation isn't the sole province of start-ups. They didn't invent it, and they're not always the ones from which we can best learn. As Matt Kingdon argues in The Science of Serendipity, it's corporate innova...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Kingdon, Matt
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Chichester : Wiley, ©2012.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Introduction. The Real Heroes of Innovation.
  • The Protagonist. 'Captain One Minute, Pirate the Next': The qualities innovators need to succeed in a corporate environment.
  • The Quest for Provocation. The Deliberate Management of Inspiration: Tackling the unknown, finding new insights to solve old problems and challenging the status quo.
  • Making Ideas Real. The Innovator's Favourite Weapon: A philosophy and approach for developing, validating and selling ideas.
  • Collision Course. Creating Space for Serendipity: How the physical environment can be used to promote innovation.
  • Battling the Corporate Machine. Navigating Naysayers and the Inevitable Organisational Barriers: How corporate innovators succeed ; A Call to Arms ; Thanks ; Sources ; Index.