Google+ for business : how Google's social network changes everything /

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Brogan distills the experiences of leading-edge Google+ business adopters into powerful tactical recipes for everything from lead generation and nurturing to direct sales. From start to finish, the focus is on results.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Brogan, Chris
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Indianapolis, Ind. : Que Pub., ©2013.
Edición:2nd ed.
Temas:
Google+ (Electronic resource)
Social media > Marketing.
Online social networks.
Social networks > Computer network resources.
Réseaux sociaux (Internet)
Online social networks
Social networks > Computer network resources
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Introduction
  • How did I get here?
  • The opportunity of Google+
  • A day in the life
  • Profiles and examples of Google+ business users
  • First moves with Google+
  • Circles
  • Posting in the stream
  • Video, hangouts, and more
  • A simple content strategy
  • The "warm" sell
  • Growing an audience
  • Sharing
  • Power plays in Google+
  • Setting up your business page
  • Feeling lucky?
  • Tactics
  • Recipes for using Google+
  • Next steps.

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