The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly /

Mostrar otras versiones (1)

The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Scott, David Meerman
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, New Jersey : John Wiley & Sons, Inc., [2013]
Edición:4th edition.
Temas:
Internet marketing.
Public relations.
Public Relations
Marketing sur Internet.
Relations publiques.
public relations.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Direct.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Marketing > Telemarketing.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organization.
Notas:Includes index.
Descripción Física:1 online resource
Bibliografía:Includes bibliographical references and index.
ISBN:9781118711200
1118711203
9781118711071
1118711076
1118488768
9781118488768

Ejemplares similares