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Display advertising : an hour a day /
A complete guide to developing, implementing, monitoring, and optimizing an online display ad campaign The display business is online advertising's fastest growing field. Google and others are starting to provide easy tools to enable small- and medium-sized businesses to take advantage of this...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[Place of publication not identified] :
Sybex,
[2012]
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| Colección: | Serious skills.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Online advertising
- Overview of display advertising
- Fundamental display advertising concepts
- Month 1 : planning your campaigns
- Month 2 : targeting your audience
- Month 3 : building your first display campaign
- Month 4 : creating image ads
- Month 5 : video ads
- Month 6 : launch and measure your campaign's performance
- Month 7 : optimizing the performance of your campaigns
- Month 8 : advanced topics
- Month 9 : using LinkedIn and Facebook display ads.