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60-minute brand strategist : the essential brand book for marketing professionals /

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Praise for 60-Minute Brand Strategist ""A fresh take on the wisdom of putting brand strategy at the heart of corporate strategy. Brilliant insights for a fast-moving world.""--Angela Ahrendts, CEO, Burberry ""Idris Mootee paints a sharp, comprehensive, and finely articu...

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Detalles Bibliográficos
Clasificación:	Libro Electrónico
Autor principal:	Mootee, Idris, 1958-
Formato:	Electrónico eBook
Idioma:	Inglés
Publicado:	Hoboken, New Jersey : Wiley, 2013.
Temas:	Branding (Marketing) Stratégie de marque. branding. BUSINESS & ECONOMICS > Advertising & Promotion.
Acceso en línea:	Texto completo (Requiere registro previo con correo institucional)

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