Web marketing for the music business /

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Hutchison, Thomas W. (Thomas William)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Burlington, MA : Focal Press, 2013.
Edición:2nd ed.
Temas:
Music trade.
Internet marketing.
Musique > Industrie.
Marketing sur Internet.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Development of music marketing on the internet
  • State of the market
  • Overall music marketing strategy
  • Domains and hosts : nuts and bolts
  • Creating the web site
  • HTML and scripts
  • Optimizing and monitoring your web site to increase traffic
  • Audio and video for your web site
  • E-commerce and financial transactions
  • Finding your market
  • Successful promotion on the web
  • Social networking sites
  • Professional, legal, and ethical issues
  • Mobile media
  • Mobile music marketing.

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