Essentials of services marketing /
Make it easy for students to understand: Clear, Simple Language and Visual Learning Aids The authors use simple English and short sentences to help students grasp concepts more easily and quickly. The text consists of full-colored learning cues, graphics, and diagrams to capture student attention an...
Clasificación: | Libro Electrónico |
---|---|
Autor principal: | Wirtz, Jochen |
Otros Autores: | Chew, Patricia, Lovelock, Christopher H. |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Singapore :
Pearson Education South Asia,
2012.
|
Edición: | 2nd ed. |
Temas: | |
Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
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