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Essentials of services marketing /
Make it easy for students to understand: Clear, Simple Language and Visual Learning Aids The authors use simple English and short sentences to help students grasp concepts more easily and quickly. The text consists of full-colored learning cues, graphics, and diagrams to capture student attention an...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Singapore :
Pearson Education South Asia,
2012.
|
| Edición: | 2nd ed. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
| LEADER | 00000cam a2200000Ia 4500 | ||
|---|---|---|---|
| 001 | OR_ocn829080058 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr unu|||||||| | ||
| 008 | 130306s2012 si ob 001 0 eng d | ||
| 040 | |a UMI |b eng |e pn |c UMI |d OCLCQ |d OCLCF |d OCLCQ |d AU@ |d VT2 |d TOH |d INARC |d OCLCO |d FZL |d UKAHL |d OCLCQ | ||
| 019 | |a 1058112840 |a 1351597421 | ||
| 020 | |a 9780133359008 | ||
| 020 | |a 013335900X | ||
| 020 | |z 9789810686185 | ||
| 020 | |z 9810686188 | ||
| 024 | 8 | |a 9780133359008 | |
| 029 | 1 | |a AU@ |b 000051777337 | |
| 035 | |a (OCoLC)829080058 |z (OCoLC)1058112840 |z (OCoLC)1351597421 | ||
| 037 | |a CL0500000196 |b Safari Books Online | ||
| 050 | 4 | |a HD9980.5 |b .W57 2012 | |
| 082 | 0 | 4 | |a 658.8 |2 23 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Wirtz, Jochen. | |
| 245 | 1 | 0 | |a Essentials of services marketing / |c Jochen Wirtz, Patricia Chew, Christopher Lovelock. |
| 246 | 3 | 0 | |a Services marketing |
| 250 | |a 2nd ed. | ||
| 260 | |a Singapore : |b Pearson Education South Asia, |c 2012. | ||
| 300 | |a 1 online resource (1 volume) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a text file | ||
| 347 | |a text file |2 rda | ||
| 588 | 0 | |a Print version record. | |
| 504 | |a Includes bibliographical references and indexes. | ||
| 520 | |a Make it easy for students to understand: Clear, Simple Language and Visual Learning Aids The authors use simple English and short sentences to help students grasp concepts more easily and quickly. The text consists of full-colored learning cues, graphics, and diagrams to capture student attention and help them visualize concepts. Know Your ESM presents quick review questions designed to help students consolidate their understanding of key chapter concepts. Make it easy for students to relate: Cases and Examples written with a Global Outlook The first edition global outlook is retained by having an even spread of familiar cases and examples from the world's major regions: 40% from American, 30% from Asia and 30% from Europe. Help students see how various concepts fit into the big picture: Revised Framework An improved framework characterized by stronger chapter integration as well as tighter presentation and structure. Help instructors to prepare for lessons: Enhanced Instructor Supplements Instructor's Manual: Contain additional individual and group class activities. It also contains chapter-by-chapter teaching suggestions. Powerpoint Slides: Slides will feature example-based teaching using many examples and step-by-step application cases to teach and illustrate chapter concepts. Test Bank: Updated Test Bank that is Test Gen compatible. Video Bank: Corporate videos and advertisements help link concept to application. Videos will also come with teaching notes and/or a list of questions for students to answer. Case Bank: Cases can be in PDF format available for download as an Instructor Resource. | ||
| 542 | |f © Pearson Technology Group |g 2013 | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Service industries |x Marketing. | |
| 650 | 6 | |a Services (Industrie) |x Marketing. | |
| 650 | 7 | |a Service industries |x Marketing. |2 fast |0 (OCoLC)fst01113447 | |
| 700 | 1 | |a Chew, Patricia. | |
| 700 | 1 | |a Lovelock, Christopher H. | |
| 776 | 0 | 8 | |i Print version: |a Wirtz, Jochen. |t Essentials of services marketing. |b 2nd ed. |d Singapore : Pearson Education South Asia Pte Ltd., 2012 |z 9789810686185 |w (OCoLC)800267684 |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9780133359008/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 938 | |a Askews and Holts Library Services |b ASKH |n AH25017896 | ||
| 938 | |a Internet Archive |b INAR |n essentialsofserv0000wirt | ||
| 994 | |a 92 |b IZTAP | ||