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Unrelenting innovation : how to build a culture for market dominance /
The hands-on guide for fostering relentless innovation within your company Gerard Tellis, a noted expert on innovation, advertising, and global markets, makes the compelling case that the culture of a firm is the crucial driver of an organization's innovativeness. In this groundbreaking book he...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
San Francisco :
Jossey-Bass,
©2013.
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| Edición: | 1st ed. |
| Colección: | Warren Bennis signature series.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |