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|a Google+ marketing for dummies /
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|a Organize customers, craft targeted messages, or host Hangouts with Google's social networkGoogle+ is Google's social network that has the social media world abuzz with excitement. With Google tools like YouTube, Picasa, Blogger, and Picnik being integrated with Google+, marketers will find Google+ is the best way to reach the long-time users of Google's other tools. Google+ expert Jesse Stay shows you how to create and maximize your Google+ presence to connect with your customers. Explains how to sign up for your account and set up your brand profileShows you how to use Circles, craft targeted messages for the Stream, and add multimedia features to your postsHelps you discover content and the value of the +1 buttonShows you how to be mindful of SEO, so that your Google+ brand page can be foundAddresses using Google+ to launch a product or promote an eventConfidently enter the exciting new Google+ social neighborhood with Google+ Marketing For Dummies.
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|a Cover; Table of Contents; Title Page; Introduction; Part I: Seeing How Google+ Benefits Marketers; Chapter 1: A Marketer's Overview; Chapter 2: Getting Started with Google+; Chapter 3: Discovering the "Plus" in Google+; Chapter 4: Embracing the "Google" in Google+; Part II: Fishing Where the Fish Are; Chapter 5: Outlining Your Strategy and Your Audience; Chapter 6: Building Your Google+ Page Presence and Profile; Chapter 7: Building a Search Strategy; Chapter 8: Focusing on Real People and Relationships; Chapter 9: Utilizing Hangouts to Share Your Brand.
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|a Part III: Going from Fisher to Fish-FarmerChapter 10: Advertising with Social Ads; Chapter 11: Building Relationships Through Google CRM; Chapter 12: Building Website Authority; Part IV: Taking Google+ Further; Chapter 13: Measuring Google+ Activity; Chapter 14: Building Apps on Google+; Part V: The Part of Tens; Chapter 15: Ten Ways to Add Value to Your Website Using Google+; Chapter 16: Ten Good Google+ Business Practices; Chapter 17: Ten Rules for Small-Business Success with Google+; Cheat Sheet.
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|a Internet marketing.
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|a Online social networks.
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|d Hoboken, N.J. : John Wiley & Son Inc., 2013
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