Cargando…
The new rules of lead generation : proven strategies to maximize marketing ROI /
Results-driven strategies for lead-generation marketing success.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
AMACOM, American Management Association,
[2013]
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | OR_ocn828424666 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr ||||||||||| | ||
| 008 | 121213s2013 nyu ob 001 0 eng | ||
| 010 | |a 2020690158 | ||
| 040 | |a DLC |b eng |e rda |c DLC |d TEFOD |d YDXCP |d CUS |d DEBSZ |d ALSTP |d OCLCF |d TOH |d IDEBK |d UMI |d MHW |d E7B |d CDX |d B24X7 |d AGLDB |d MERUC |d HCO |d RECBK |d NLE |d STF |d COO |d UKMGB |d WYU |d UWO |d G3B |d A6Q |d DKC |d VT2 |d C6I |d N$T |d OCLCO |d INARC |d OCLCO |d OCLCQ | ||
| 015 | |a GBB8C2191 |2 bnb | ||
| 016 | 7 | |a 018919693 |2 Uk | |
| 019 | |a 841481368 |a 843946009 |a 962343721 |a 1053883002 |a 1067211418 |a 1083600062 |a 1103253725 |a 1129366023 | ||
| 020 | |a 9780814432624 |q (ebook) | ||
| 020 | |a 081443262X | ||
| 020 | |z 0814432611 |q (hbk.) | ||
| 020 | |z 9780814432617 |q (hbk.) | ||
| 029 | 1 | |a AU@ |b 000067112297 | |
| 029 | 1 | |a AU@ |b 000066232373 | |
| 029 | 1 | |a UKMGB |b 018919693 | |
| 029 | 1 | |a NZ1 |b 14940645 | |
| 029 | 1 | |a DEBSZ |b 423741772 | |
| 029 | 1 | |a DEBSZ |b 397483392 | |
| 029 | 1 | |a DEBBG |b BV041053216 | |
| 029 | 1 | |a AU@ |b 000055217242 | |
| 029 | 1 | |a AU@ |b 000053293995 | |
| 029 | 1 | |a AU@ |b 000052914595 | |
| 035 | |a (OCoLC)828424666 |z (OCoLC)841481368 |z (OCoLC)843946009 |z (OCoLC)962343721 |z (OCoLC)1053883002 |z (OCoLC)1067211418 |z (OCoLC)1083600062 |z (OCoLC)1103253725 |z (OCoLC)1129366023 | ||
| 037 | |a 914E083C-977D-40CF-927A-4A91B7576FD4 |b OverDrive, Inc. |n http://www.overdrive.com | ||
| 050 | 0 | 0 | |a HF5415.13 |
| 072 | 7 | |a BUS |x 094000 |2 bisacsh | |
| 082 | 0 | 0 | |a 658.8/02 |2 23 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Scott, David T. | |
| 245 | 1 | 4 | |a The new rules of lead generation : |b proven strategies to maximize marketing ROI / |c David T. Scott. |
| 264 | 1 | |a New York : |b AMACOM, American Management Association, |c [2013] | |
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references (page 273) and index. | ||
| 505 | 0 | |a Introduction: who should read this book? -- What is lead-generation marketing? -- Defining your leads -- Developing your lead-generation strategy -- Using lead-generation tactics -- Calculating the costs -- Lead-generation marketing tactics -- Introduction to online lead-generation advertising -- Search engine marketing -- Social media advertising: Part I: Facebook and LinkedIn -- Social media advertising: Part II: Twitter advertising -- Display advertising -- Selecting and targeting a mailing or contact list -- E-mail marketing -- Direct mail marketing -- Cold calling -- Trade shows -- Integrated lead-generation marketing -- Notes -- Index. | |
| 588 | |a Description based on print version record and CIP data provided by publisher. | ||
| 520 | |a Results-driven strategies for lead-generation marketing success. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Marketing |x Management. | |
| 650 | 0 | |a Strategic planning. | |
| 650 | 6 | |a Marketing |x Gestion. | |
| 650 | 6 | |a Planification stratégique. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Green Business. |2 bisacsh | |
| 650 | 7 | |a Marketing |x Management. |2 fast |0 (OCoLC)fst01010209 | |
| 650 | 7 | |a Strategic planning. |2 fast |0 (OCoLC)fst01134371 | |
| 776 | 0 | 8 | |i Print version: |t The new rules of lead generation |d New York : AMACOM, American Management Association, [2013] |z 9780814432617 (hbk.) |w (DLC) 2012045472 |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9780814432617/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 938 | |a Internet Archive |b INAR |n newrulesofleadge0000scot | ||
| 938 | |a YBP Library Services |b YANK |n 10225572 | ||
| 938 | |a Recorded Books, LLC |b RECE |n rbeEB00724891 | ||
| 938 | |a ProQuest MyiLibrary Digital eBook Collection |b IDEB |n cis24763781 | ||
| 938 | |a EBSCOhost |b EBSC |n 538973 | ||
| 938 | |a ebrary |b EBRY |n ebr10660867 | ||
| 938 | |a Coutts Information Services |b COUT |n 24763781 | ||
| 938 | |a Books 24x7 |b B247 |n bkb00050851 | ||
| 938 | |a Alexander Street |b ALSP |n ASP2640792/bizp | ||
| 994 | |a 92 |b IZTAP | ||