Web copy that sells : the revolutionary formula for creating killer copy that grabs their attention and compels them to buy /

With the rise of social networks, "Twitterized" attention spans, and new forms of video content, the techniques that worked in crafting attention-grabbing, clickable, and actionable online copy a few years ago are simply not as effective today. Thoroughly revised, the third edition of Web...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Veloso, Maria
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : American Management Association, [2013]
Edición:Third Edition.
Temas:
Electronic commerce.
Web sites > Design.
Internet marketing.
Internet advertising.
Commerce électronique.
Sites Web > Conception.
Marketing sur Internet.
Publicité sur Internet.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Direct.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Marketing > Telemarketing.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Foreword
  • Acknowledgment
  • Introduction to third edition
  • Getting started : the dynamics of web selling
  • A simple blueprint for writing killer web copy
  • Crafting your copy
  • E-mail marketing : the internet?s killer application
  • Using psychology to motivate prospects to become purchasers
  • The art of changing your prospects' minds
  • Increasing sales through the use of involvement devices
  • Online marketing communications : it's what you do after people visit your website that counts
  • Web copywriting in the age of web 3.0 and beyond
  • Last but not least: tying it all together
  • The lucrative business of web copywriting
  • Books and courses
  • Resources for creating online marketing videos
  • Resources for creating infographics
  • Index.

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