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Web copy that sells : the revolutionary formula for creating killer copy that grabs their attention and compels them to buy /
With the rise of social networks, "Twitterized" attention spans, and new forms of video content, the techniques that worked in crafting attention-grabbing, clickable, and actionable online copy a few years ago are simply not as effective today. Thoroughly revised, the third edition of Web...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
American Management Association,
[2013]
|
| Edición: | Third Edition. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Veloso, Maria. | |
| 245 | 1 | 0 | |a Web copy that sells : |b the revolutionary formula for creating killer copy that grabs their attention and compels them to buy / |c Maria Veloso. |
| 250 | |a Third Edition. | ||
| 264 | 1 | |a New York : |b American Management Association, |c [2013] | |
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
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| 347 | |a data file |2 rda | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Foreword -- Acknowledgment -- Introduction to third edition -- Getting started : the dynamics of web selling -- A simple blueprint for writing killer web copy -- Crafting your copy -- E-mail marketing : the internet?s killer application -- Using psychology to motivate prospects to become purchasers -- The art of changing your prospects' minds -- Increasing sales through the use of involvement devices -- Online marketing communications : it's what you do after people visit your website that counts -- Web copywriting in the age of web 3.0 and beyond -- Last but not least: tying it all together -- The lucrative business of web copywriting -- Books and courses -- Resources for creating online marketing videos -- Resources for creating infographics -- Index. | |
| 588 | |a Description based on print version record. | ||
| 520 | |a With the rise of social networks, "Twitterized" attention spans, and new forms of video content, the techniques that worked in crafting attention-grabbing, clickable, and actionable online copy a few years ago are simply not as effective today. Thoroughly revised, the third edition of Web Copy That Sells gives readers proven methods for achieving phenomenal success with their online sales and marketing efforts. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Electronic commerce. | |
| 650 | 0 | |a Web sites |x Design. | |
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Internet advertising. | |
| 650 | 6 | |a Commerce électronique. | |
| 650 | 6 | |a Sites Web |x Conception. | |
| 650 | 6 | |a Marketing sur Internet. | |
| 650 | 6 | |a Publicité sur Internet. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x E-Commerce |x Internet Marketing. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Mail Order. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Direct. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Multilevel. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Telemarketing. |2 bisacsh | |
| 650 | 7 | |a Electronic commerce. |2 fast |0 (OCoLC)fst00906906 | |
| 650 | 7 | |a Internet advertising. |2 fast |0 (OCoLC)fst00977220 | |
| 650 | 7 | |a Internet marketing. |2 fast |0 (OCoLC)fst00977272 | |
| 650 | 7 | |a Web sites |x Design. |2 fast |0 (OCoLC)fst01173252 | |
| 776 | 0 | 8 | |i Print version: |t Web copy that sells |d New York : American Management Association, [2013] |z 9780814432518 (alk. paper) |w (DLC) 2012050111 |
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